Benefits of Having an Amazon Store
25/11/2023
Amazon Stores are customizable, multi-page storefronts that allow brands to showcase their products directly within the Amazon ecosystem. In this article, we’ll explore what Amazon Stores are, highlight their key benefits, provide examples of effective use, and share best practices to help your brand get the most from its Store presence. We’ll also touch on Amazon Stores Analytics and how tracking performance can help you optimize your content and marketing strategy over time.
What are Amazon Stores?
Amazon Stores are virtual storefronts that brands can create using a free self-service tool on Amazon.com. These Stores act as branded hubs that go beyond individual product detail pages (PDPs), allowing sellers to organize and present their product portfolio in a more immersive and engaging format.
An effective Amazon Store reflects the brand’s identity, helps it stand out from the competition, and provides shoppers with a curated browsing experience—much like a brand's official website.
A Quick Note on Brand Registry
Only sellers and vendors enrolled in Amazon’s Brand Registry are eligible to create a Store. Brand Registry unlocks several powerful tools and marketing opportunities—including A+ Content, Sponsored Brand Ads, Brand Analytics, and, of course, Amazon Stores.
If you’re not yet enrolled, click here to learn more or get in touch—we’re happy to help you navigate the process.
Key Benefits of Amazon Stores
- Showcase Your Brand and Products
Amazon Stores allow you to present your products the way you want—using rich media likeimages, videos, and custom layouts. You can group products into collections, tell your brandstory, and create an experience that mirrors your D2C website.
Just like physical stores can invest in in-store displays and shelf space, Amazon Stores offerbrands a digital real estate opportunity—on their terms.
- Drive New Traffic and Improve Organic Rankings
Every Amazon Store has a unique URL (e.g., amazon.com/yourbrandname), making it easyto drive external traffic through email campaigns, influencer links, and social media. WithinAmazon, your Store is discoverable via product pages and advertising placements.
It also serves as the landing page for Sponsored Brand campaigns, and individual
sub-pages can be used in display ads—making it a versatile tool for both organic and paid
marketing strategies.
- Deliver a Seamless Experience Across Devices
With mobile accounting for around two-thirds of all Store visits (according to Amazon data),responsive design is essential. Amazon’s Store Builder automatically adapts your content fordifferent screen sizes, while also allowing you to preview and adjust layouts for both desktopand mobile.
You can use tools like the Custom Mobile Layout to optimize your Store’s appearance andusability across all devices.
Don’t Set It and Forget It
Creating a beautiful Amazon Store is only the beginning. To maintain performance and relevance, it’s important to treat your Amazon presence like a physical retail space—plan content updates ahead of holidays, sales events, and product launches.
Amazon Store Analytics offers valuable insights into page performance, including sales,page views, traffic sources, and daily visits by sub-page. This data enables you to make informed decisions about content placement, marketing effectiveness, and merchandising strategy.
Ready to Build or Improve Your Amazon Store?
Whether you’re just getting started or looking to enhance an existing Store, we can help. From content strategy to optimization, our consultants are here to guide you every step of the way.
Have questions or want to see real examples of effective Amazon Stores? Need help building or optimizing yours? Reach out to us—we’re just an email away.