Powering Global Beauty Brands in India

24/10/2023

The beauty and skincare landscape in India is undergoing a transformation. With consumersbecoming more informed, experimental, and digitally connected than ever before, thedemand for high-performing global beauty brands has skyrocketed. At the center of thiswave is KATALYSST— a Bengaluru and Mumbai-based full-service retail distribution ande-commerce enabler that's helping global beauty brands seamlessly enter and scale in theIndian market.

From cult-favorite Korean skincare to premium cosmetic brands and luxury lash care,KATALYSST is not just importing products — it’s building legacies.

Bridging the Gap Between Global Brands and Indian Consumers

KATALYSST was born from a simple yet powerful idea: make the best global beauty brands accessible to Indian consumers. But this mission goes beyond importing. It’s about strategically positioning each brand, shaping its story for the Indian audience, and ensuring it thrives in a dynamic and competitive landscape.
Our approach is rooted in:

Deep market understanding
Customized launch strategies
End-to-end retail and marketing support
Strategic partnerships across online and offline platforms

Strategic Partnerships That Build Presence

From onboarding brands on top beauty platforms like Nykaa, Tira, Amazon, Myntra, and Flipkart, to creating high-impact digital and influencer campaigns, KATALYSST ensures every brand’s Indian debut is memorable and effective.
Our ecosystem includes:

Influencer collaborations tailored to Indian audiences
Retail execution in sync with trends and seasonality
Awareness-building through content, community, and commerce
Regulatory compliance and backend operations

These aren’t just partnerships — they’re growth engines.

Success Stories: Global Brands Thriving in India

We take pride in the global brands we’ve brought to the Indian market — brands that have grown into recognizable names across digital shelves and real vanity kits.

SKIN1004

With minimalist formulations and a focus on clean beauty, SKIN1004 — especially itsMadagascar Centella line — found instant resonance with ingredient-conscious Indian users.

MIZON

A K-beauty pioneer famous for its snail mucin range, Mizon has grown into a trusted namefor Korean skincare lovers in India, with strong word-of-mouth and brand loyalty.

TFIT

An emerging K-beauty color cosmetics brand, TFIT delivers base makeup that’s loved for itsskin-like finish. Its hero products — the Pro Up Concealer and Radiance Fit Foundation —have already created buzz with influencers and consumers alike.

TIR TIR

Korea’s #1 beauty brand, TIR TIR made a bold and beautiful entry in India with KATALYSST,known for its viral cushion foundation and radiance-boosting skincare.

RevitaLash Cosmetics

An iconic American lash and brow care brand, RevitaLash is now available in India throughselect retailers. KATALYSST’S focused positioning has helped this luxury brand find apremium place in the market.

What Makes KATALYSST Different

In a market flooded with options, execution matters. What sets KATALYSST apart is our ability to turn global ambitions into local success.

Tailored go-to-market strategies
Retail and e-commerce channel development
Category education and demand creation
Influencer and creator-led storytelling
Customer feedback loops that drive sustained growth

The Road Ahead

With the Indian beauty market projected to grow exponentially in the coming years, KATALYSST is committed to scaling its impact. New categories, new markets, deeper regional penetration, and enhanced omnichannel strategies are all part of our next chapter.
We’re not just launching brands — we’re shaping the future of beauty in India.

Join the Journey

Whether you’re a global brand looking to expand into India or a beauty lover eager to try the world’s best products, KATALYSST is your gateway to next-gen beauty.

Explore. Discover. Thrive.

Welcome to the KATALYSST effect.