TFIT Explosive Launch in India – Nykaa Exclusivity & Viral Impact

KATALYSST orchestrated a robust launch strategy tailored to amplify TFIT’s core strengths—product efficacy, inclusivity, and digital-first storytelling. Here’s what made this moment so impactful:

The Pro Up Concealer instantly captured consumer love, going viral within days. Its wide range of shades—developed with Indian skin tones in mind—makes it perfect for concealing, color correcting, and even contouring. This multitasking hero quickly became a staple in everyday makeup routines, with social feeds overflowing with before-after transformations.

TFIT isn’t just a concealer brand—it’s a full suite of complexion-forward essentials. From tone-perfecting primers to radiance-boosting foundations, the product range was meticulously curated for Indian skin needs and preferences. The launch emphasized performance without compromising comfort, proving that accessible beauty can be both functional and premium.

KATALYSST tapped into India’s most relatable and aspirational beauty creators to build authentic hype. GRWM (Get Ready With Me) videos, swatch comparisons, and skincare-infused makeup tutorials flooded Instagram and YouTube, driving massive organic buzz. Their honest takes and diverse skin representation gave TFIT unmatched visibility and credibility from the get-go.

With influencer-led engagement and Nykaa’s exclusive retail visibility, TFIT products flew off digital shelves—many shades selling out within days. The overwhelming response proved Indian consumers are eager for innovative, high-performance beauty solutions that understand their needs.

By launching exclusively on Nykaa, India’s leading beauty destination, TFIT gained instant trust and prime visibility. This strategic exclusivity created a sense of urgency, loyalty, and prestige—laying the groundwork for a strong and sustainable consumer base.

TFIT’s Indian debut is more than a successful launch—it’s a blueprint for how deep consumer understanding, strong retail partnerships, and creator-led storytelling can drive cultural relevance and commercial impact. And at the heart of it, KATALYSST is proud to be the bridge bringing international beauty innovation to Indian vanities.
Stay tuned—this is only the beginning.