VT Cosmetics Launches in India with Full-Scale Activation and Media Impact

21/09/2023

We’re excited to share that VT Cosmetics, the cult-favorite Korean beauty brand, has officially launched in India with a dynamic, full-scale rollout across leading e-commerce platforms—Amazon, Myntra, Nykaa, and Tira.
Renowned for combining cutting-edge skincare science with a minimalist aesthetic, VT Cosmetics brings a new dimension to the Indian skincare landscape, and the response has been phenomenal.

The Star of the Launch: Reedle Shot Booster Skin Treatment

Leading the charge is the brand’s flagship product, the Reedle Shot Booster—arevolutionary skin treatment inspired by professional microneedling. Designed to mimic theeffect of clinical skin-needling, this booster enhances the penetration of active ingredients,visibly improves skin texture, and revitalizes dull, tired skin. What makes it stand out?

Hypoallergenic
Non-comedogenic
Safe for sensitive and acne-prone skin
Delivers spa-like results—without the downtime

The Reedle Shot Booster is already creating buzz among dermatologists, influencers, and consumers alike.

Launch Impact at a Glance

Our strategic launch focused on an omni-channel retail approach backed by digital storytelling, influencer engagement, and targeted content. The results speak for themselves:

Listed across all major marketplaces: Amazon, Myntra, Nykaa & Tira
Generated strong influencer interest, especially within the skincare creator community
Built credibility among sensitive and acne-prone skincare users
Achieved impressive conversion rates within the first week of going live

Why This Launch Matters

VT Cosmetics’ debut exemplifies the power of smart market entry—through curated producteducation, authentic influencer storytelling, and visibility across trusted platforms. Itreinforces our belief that with the right strategy, global brands can find meaningful resonancewith Indian consumers.

As K-beauty continues to expand its footprint in India, we’re proud that KATALYSST could play a part in shaping the next chapter of skincare innovation and accessibility.

Want to learn more about VT Cosmetics and the Reedle Shot Booster? Visit our product pages on Amazon, Myntra, Nykaa, or Tira—or follow us on Instagram for expert skincare tips and real user results.